SPORTS AND RECREATION MANAGEMENT

SRM200 - Management of Sports Industries (3)

Examines the principles and foundations of sports management and how the concepts of planning, organizing, leading and controlling apply to the sport enterprise. The focus is on the application of core management principles, including ethics, to provide a basis for understanding the development and oversight of sport organizations, and for addressing current management issues facing this industry. PREREQUISITES: None

SRM300 - Sport Marketing (3)

Analyzes the application of marketing, promotion, and public relations principles to sport industries. Explores issues in marketing of the sport enterprise, sport-related programs and facilities, products, and services. Focus on marketing sport as a commercial proposition, and on relating sport as a support tool in the marketing of non-sport related products and services. Addresses the unique challenges and new trends in sport marketing. PREREQUISITES: MKT204

SRM301 - Sport Finance and Economics (3)

Examines the application of financial methods and economic analysis to the sport enterprise. Focus on understanding the sport organization as a business model. Techniques of labor economics are applied to the market for sport talent. Uses the tools of finance to assess the economic viability of sport enterprises - ratio analysis, return of investment, capital budgeting, taxation and cash flow, and revenue enhancement through ticket sales, sponsorship, and licensing. PREREQUISITES: ECO201 and/or ECO202, and at least sophomore status

SRM303 - Sports Psychology (3)

Examines psychological theories and research related to sport and exercise behavior. The course is designed to introduce students to the field of sport and exercise psychology by providing a broad overview of the major topics in the area. Students work to increase understanding of how psychological factors influence involvement and performance in sport, exercise, and physical education settings, and to increase understanding of how participation in sport, exercise, and physical education influences the psychological makeup of the individuals involved. PREREQUISITES: Junior/Senior status

SRM305 - Communications in Sport (3)

Provides the student with an understanding of the sports communications industry. This course will cover the history and evolution of sport communication, the varying and expanding methodologies of sport communications (covering print, electronic, and online media resources), understanding the importance of advertising and public relations, and the role they play in the media, sociological and legal aspects of sport communication, as well as careers in the sport communication and media industry. PREREQUISITES: None.

SRM306 - Event & Facility Management (3)

Examines the history of facility management and modern issues facing facility managers. The focus is on the application of management skills as applied to arena, stadium, and event management. The course examines the requisite skills to run a facility, including understandings on management theory, facility operations, marketing, budgeting, and legal considerations. PREREQUISITES: None

SRM307 - Programming in Human Services (3)

This course studies the effectiveness of programs and explores how programs are developed to achieve positive social change. The human service areas of application would include criminal justice, sports and recreation management, psychology, and sociology. PREREQUISITES: None

SRM308 - Legal Issues in Sports and Recreation Management (3)

This course analyzes the legal principles and issues involved in the field of sports and recreation management. It explores tort liability, negligence, and product liability, constitutional law, labor laws, personal freedom and individual rights, discrimination issues, due process, and risk management. PREREQUISITES: Junior/Senior within the major

SRM309 - Sporting Goods Industry (3)

Examines the principles and foundations of the sporting goods industry. The focus is on the history, the current structure, and the current challenges facing the industry. The students also gain an understanding of the role of vendors in the industry as well as learning about the channels of distribution, an understanding of how products are marketed in the sporting goods industry, the financial dimensions of the sporting goods industry, and an appreciation for the growth of e-commerce in the sporting goods industry. PREREQUISITES: None

SRM310 - International Aspects of Sports Management (3)

This course analyzes the evolving nature of the global sports and recreational business environment with special focus on major events such as the Olympics, World Cup, and Formula One. Integration of markets, regulatory institutions and policies, and cultural factors are examined as driving forces as well as foreign entry strategies and operational decisions in the growth of sports throughout the global economy. PREREQUISITES: None

SRM390 - Current Issues in Sports Management (3)

This course deals with topics that are in the forefront of concern for managers in the sports industry. Among the topics covered are: events management, security issues (terrorism and crowd control), selection and compensation of key player, technical, and administrative personnel, community standards and public policy, behavior and conduct of players and spectators. The course makes extensive use of case studies, guest speakers, and field trips to major sporting sites in New England. PREREQUISITES: Junior or Senior standing

SRM395 - Management Practicum (3)

Internship in sports and recreation management. PREREQUISITES: Junior or Senior status, and a student in the SRM major